The Grand Traverse Herald is a community weekly newspaper that serves the Traverse City, Mich., area. News content includes community events, people features, historical reflections, neighborhood and city issues, stories on schools, clubs, civic and nonprofit groups, youth and recreational sports results.

Its mission is to inform and entertain the people of Traverse City as well as to provide a vehicle for local people and groups to make their news known to the public. Published by the Herald & Record Co., a division of Community Newspaper Holdings, Inc., the Herald runs as a section of the Record-Eagle, northern Michigan's daily newspaper, every Wednesday.